Of design
Design is a creative process that involves conceptualising, planning, and shaping the form and function of objects, systems, or experiences.
It encompasses the thoughtful arrangement of elements to achieve a specific purpose, often focusing on aesthetics, usability, and functionality.
Design is a means of problem-solving, enabling the creation of solutions that enhance the human experience and address diverse needs.
Of balance
Balance is the equal distribution of visual or physical weight within a composition. It aims to create a sense of equilibrium and harmony, ensuring no single element dominates the others.
But
When there is a need for a desired hierarchy, one wants an element to dominate the other.
So, do we give up on balance?
No
Design is dualistic, with both objective and subjective realities.
Here, the artist combines their personal experience with the brief to take control of the piece. Rather than balancing each element, they consider the canvas as a whole.
Even in a two-dimensional reality, the artist creates a trail leading to a visual story from one juncture to another.
In commercial graphic design, it is crucial to communicate according to the brief. Prioritisation is key due to limited attention spans.
The challenge is to do so in an aesthetic manner. Therefore, balance must translate into a sense of order.
So, the artist lays the parts and uses her vision to imagine the whole.
